WHO WE ARE

Joel SoboJoel Sobo {Principal} is a Strategic Planning expert with substantial management experience as a Senior Executive at Prudential in Newark, NJ and Boston, MA in the accounting, human resources and information technology functions. He combines these skills with a commitment to the not for profit sector as a Consultant, Board President and passionate advocate.

During his tenure at Prudential, he successfully built, integrated and managed large teams and systems. His lifelong commitment to organizational development and transformational change brought stability and growth to organizations through his not for profit board roles as Chair of Newark-based Garden State Ballet where he spearheaded its merger with American Repertory Ballet, serving as its Chairman. He is a Founding Trustee of Lustig Dance Theatre.

Joel was recently recognized by the National Executive Service Corps (NESC) for outstanding leadership for his work on their behalf including The National Audubon Society in New York, Matheny Medical and Education Center in Peapack, NJ, The Community Theatre in Morristown, NJ and Princeton Pro Musica. Joel earned a degree in Industrial and Labor Relations from Cornell University.



Elizabeth (Betsy) Shaff SoboElizabeth (Betsy) Shaff Sobo {Principal} is a Fundraising and Strategic Planning professional with more than 30 years of experience working in the not for profit sector, most recently as Director of Development at Two River Theater Company in Red Bank, NJ. Her more than 4-year tenure there resulted in the doubling the company’s annual contributed income, which grew to $2.7 million by greatly diversifying funding sources and launching the company’s Major Gift and Sponsorship programs.

Betsy’s other staff positions in arts education, fundraising and marketing include The State Theatre Regional Arts Center at New Brunswick, NJ, American Repertory Ballet, the Village of South Orange Department of Recreation and Cultural Affairs, The School of the Hartford Ballet and Ballet Hispanico in New York City. Betsy currently serves as Board Chair for Nimbus Dance Works, serves on the board of Dance New Jersey, and was a board member of Randy James Dance Works.

As a professional performing artist, she danced with Pennsylvania Ballet, Les Compagnons de la Danse (Montréal), and New Jersey Ballet. Following her professional performing career, Betsy held various management positions in the retail sector in Washington, DC for 8 years. She earned a Certificate in Arts Administration from New York University.



Guy Gsell, {Senior Consultant} Guy’s experience in managing large building projects combined with his many years as a successful arts and entertainment executive provides our team with a formidable scope of service to the not for profit and public sectors.  Guy provides expertise in the areas of visioning, market positioning, and human resource maximization.

Guy is President and Chief Operating Officer at Jerseysaurus LLC. Jerseysaurus is currently developing a dinosaur themed attraction in the New Jersey Meadowlands, featuring full-sized animatronic dinosaurs, educational programs, classes, and exciting dinosaur exhibits.

Prior to the launch of Jerseysaurus, Guy was the founding Director of Discovery Times Square Exposition in Manhattan where Guy was responsible for the planning, build-out, and launch of a major New York City attraction.

Guy Gsell has been a nationally renowned arts administrator and educator for over two decades. He has specialized in working with community based not-for-profits during periods of organizational change, with an emphasis on capital campaigns and building projects.

Guy’s career started at The Montclair Public Library in Montclair, New Jersey, where as Chairman of the Library’s Public Relations committee, he worked closely with the Township’s government and community leadership on two major renovation projects, including the repurposing of the town’s historic Carnegie Library into a fully operational, state-of-the-art resource center.

Through most of the 1990’s Guy toured nationally and internationally with The Paper Bag Players, “America’s foremost theater company for children” (Newsweek). For over a decade, he worked closely with the staffs and leadership at theaters and major performing arts centers from coast to coast and in Asia. Guy designed and led educational workshops for The Tampa Performing Arts Center, The Children’s Museum of Manhattan, The New Jersey Performing Arts Center, The international Children’s Theatre Festival (Taipei, Taiwan), The Franklin Institute and in the New York City, Dallas, Texas and Long Beach, California public schools.

He was an artist in residence at The Bob Hope Cultural Center in Palm Desert California, where he created, developed and launched a hands-on arts and creativity workshop that became an integral part of the second grade curriculum district wide. In addition to touring, Guy taught theater in New Jersey at Drew University, Upsala College, Bishop Ahr High School, and Glen Ridge High School.

As Production Stage Manager at the Shakespeare Theatre of New Jersey, he participated in the planning and construction of the new F.M Kirby Shakespeare Theatre on the campus of Drew University.

In 2000, Guy became The Paper Bag Players’ Director of Development, leading the fundraising efforts for the company after ten years on tour. He worked closely with the board of directors on issues of governance and helped to launch a major envisioning initiative in preparation for the retirement of the company’s founder and longtime artistic director, Judith Martin.

Guy was named Managing Director of The Two River Theater Company in Red Bank, New Jersey in 2002. In Red Bank, Guy led a regional effort to create a world-class performing arts center in a suburban setting.  In addition to serving as both the company’s chief operating and financial officer, Guy was the principal strategist for a $16 million capital campaign, marketing efforts that resulted in audience growth of over 150% in one season, Two River’s primary spokesman in the press and community and project manager on a $21 million construction project. During his tenure at Two River, Guy was an invited participant and panelist during the creation of Arts Plan NJ by the New Jersey State Council on the Arts, recipient of Downtown New Jersey’s Award for Excellence, and a board member of the Shore Region Tourism Council.



Bernadette Scott, {Senior Consultant} is a results-oriented cultural and communications professional with extensive experience within the nonprofit arena. She is President of Cultural Development, a program development, communications, and training agency, where she works with organizations in organizational and constituent development. Bernadette has extensive experience within the arts and cultural environment in New Jersey, having worked in program construction, fund development, marketing and training capacities at the State Theatre, Bergen Performing Arts Center, as well as the New Jersey Performing Arts Center. As part of this performing arts focus, Bernadette has developed community outreach initiatives targeting diverse population sectors. She has worked with many community organizations in New Jersey, helping to focus on capacity building. This community engagement focus included working as a program administrator at the Gateway Institute at Kean University, collaborating with university and community arts and cultural partners. Bernadette is a Leadership Newark Fellow, where her team assessed the cultural assets of New Jersey’s urban landscape. Also, she served as a Project Team Leader for a Strategic Plan for Newark Symphony Hall.

As an Adjunct Professor at Seton Hall University, she focused on examining principles, techniques and issues surrounding resource development in nonprofit organizations, researching best practices and partnering with students in applying these principles to community-based organizations. A former human services development director at Unified Vailsburg, Bernadette expanded funding for numerous programs. She has served on the board of the Barat Foundation, a cultural immersion organization, and presently serves on the board of the Shalupe Foundation, helping women and children in developing countries. She has served as a grants panel member of the Essex County Cultural and Heritage Affairs, Development Committee member of the International Theatre & Literacy Project, and executive committee member of the Lincoln Park/Coast Cultural District in Newark. She was selected from a slate of nationwide applicants for an Association of Performing Arts Presenters leadership program.